Blog Post 4: 7 Deadly Sins

http://www.ching-lee.com/blog/?p=350

This advertisement for Advanti Racing Company, published in 2013, shows a woman of high stature leaning against an apparently expensive car.  Right at the beginning, one can notice the physicality of the advertisement, and see that the woman is wearing a lovely and simple black dress.  She looks to be wearing heeled shoes, and a fancy diamond  bracelet on her right arm.   Moving on to the car, the wheel is placed in the middle of the ad to show the importance of how luxurious the car is; this can also be seen by how the wheel seems to be glowing.    The whole advertisement has a sepia effect and the haze of the filter makes the wheel stand out even more.
By looking at the bigger picture, the onlooker can see that the ad is aimed at those who have a much higher income and are part of the high society.  By crossing her arms, this woman looks high up in society and with an attitude.  She knows she is rich, and wouldn't settle for anything less.  By this woman of strong power leaning against such a car, one can imply that the car is very expensive.   The woman is actually very irrelevant, but the ad would be nothing without her.  She brings a presence and off-sets the balance of the imagery used.  The ad is words written "Truly desirable" in cursive also show the intended audience, speaking that cursive tends to be a higher form of writing.  The mentioning of the different typed of wheels one can buy also hint at the audience.  By using words such as "excursion," "crossfire," and "Zeus," the reader can see that the words are for anyone who likes a thrill, as well as empowering.
This advertisement, as well as many others, is to persuade the audience to buy the car, yet doesn't provide a name for the car.  This implies that the intended audience already knows about such a car, and know that they would need to buy it.  This does, however, also happen to break the typical stereotypes.  Normally men are the ones who love cars and muscle power, yet this ad chose to put a female on top of the car.  By making this decision, the audience is widened.  This can be intended for men, who believe that if they get this car, women will come too.  For women, if they get this car, they will come into power and be on top of the world.
This advertisement speaks about some sins as well.  There is Pride, Avarice, and a bit of implied Lust in this ad.  There is Pride due to the fact that the woman is almost showing off what she has accomplished.  The Avarice shown is through the intended audience, and how the woman seems to be living an expensive lifestyle.  Last, there is a bit of implied Lust due to the fact that the male audience may seem to have Lust for this woman and her social standing as well.